{"id":13172,"date":"2024-03-21T14:26:42","date_gmt":"2024-03-21T19:26:42","guid":{"rendered":"https:\/\/solerastaging.wpengine.com\/?p=13172"},"modified":"2024-10-31T12:34:12","modified_gmt":"2024-10-31T17:34:12","slug":"insurers-and-aftermarket-missing-out-on-consumer-demand-for-sustainable-vehicle-repairs","status":"publish","type":"post","link":"https:\/\/www.solera.com\/blog\/2024\/03\/21\/insurers-and-aftermarket-missing-out-on-consumer-demand-for-sustainable-vehicle-repairs\/","title":{"rendered":"Insurers and aftermarket missing out on consumer demand for sustainable vehicle repairs"},"content":{"rendered":"\n

New data from Solera reveals growing driver appetite for sustainable repair options ahead of Insurtech Insights Europe<\/em><\/p>\n\n\n\n

London \u2013 Wednesday 20 March 2024  <\/strong>Solera,<\/a> the global leader in vehicle lifecycle management and claims, today announces the results of a new study surveying over 8,000 drivers across Europe which reveals the industry isn\u2019t matching customers\u2019 appetite for green vehicle repair options1<\/sup>.<\/p>\n\n\n\n

Less than a quarter (23%) of European drivers have heard from their auto insurer about sustainable policy options and when their vehicle was repaired, less than a third (32%) were offered the choice between new or used parts. This is despite over half of drivers (53%) saying they are genuinely concerned about the environmental impact of vehicle repairs and maintenance \u2013 rising to 66% of those in Spain and 65% in France.<\/p>\n\n\n\n

The sustainability opportunity for garages<\/strong><\/h2>\n\n\n\n

The research also reveals garages that can offer sustainable repair options stand to gain customers and retain loyal ones. In fact, 59% of drivers said if they needed a repair, they would be more likely to opt for a garage that offered a sustainable repair option, 58% would return and the same number would recommend them to friends or family.<\/p>\n\n\n\n

Jing Liao, Solera\u2019s Chief Administration Officer says: <\/strong>\u201cThe eco-conscious driver is here to stay, presenting a clear opportunity for businesses in this sector to step up. Implementing real change when it comes to sustainable measures could have a significant global effect, fundamentally transforming the sector and contributing to a healthier world for generations to come. But, this isn\u2019t just about doing the right thing, it’s also about gaining a competitive edge for insurers, garages, and bodyshops. Drivers across Europe are telling us they prefer dealing with a garage or bodyshop that adopts a more sustainable approach. It\u2019s time for the sector to take sustainability seriously, or risk not only losing loyal or new customers, but also the chance to spearhead a sustainable revolution.\u201d<\/p>\n\n\n\n

The rise of green myths<\/strong><\/h2>\n\n\n\n

The study also reveals widespread consumer misconceptions around sustainable repair options. Although including used car parts is one of the best ways to provide more eco-friendly repairs and maintenance, 40% of drivers believe that if they were offered used parts by their garage it would be to allow the garage to save money on the repair, rather than for sustainability reasons.   <\/p>\n\n\n\n

However, many also expect to pay a premium. Nearly half (45%) of drivers assume green or sustainable vehicle repairs will cost more, rising to 56% in Spain.<\/p>\n\n\n\n

Arnaud Agostini, International Managing Director at Solera, adds: <\/strong>“Traditionally, replacing faulty car parts seemed obvious. However, it’s not always the most cost-effective or eco-friendly choice. Repairing common issues like bumpers or windscreens can give items a second life instead of sending them to landfill. Insurers and garages can play a vital role in helping customers understand the green options available, and by doing so, can help themselves attract more business. The latest data and technology are putting this intelligence right at technicians\u2019 fingertips, helping them choose the best repair option for every vehicle, every time.\u201d<\/p>\n\n\n\n

\u201cThe good news for the insurer is that green parts will help them reduce both the cost of a claim and the carbon emission footprint at the same time.\u201d<\/p>\n\n\n\n

To help insurers and garages respond to modern driver demands for sustainability, Solera will be sharing insights at two thought leadership sessions during Insurtech Insights<\/a> at The O2, InterContinental London on 20th<\/sup> March 2024:<\/p>\n\n\n\n